Medalogix and Forcura were two post-acute care tech leaders who sought High Reason to manage the process of branding and communications as the companies came together.
Guided by the value proposition of bringing fragmented healthcare continuum players together to paint a fuller, clearer picture for providers, Mosai’s name, identity and positioning were inspired by the idea of a mosaic, where fragments combine to reveal a larger, radiant story. Intelligent care is a work of art, and that’s what Mosai makes possible. Neither legacy name, nor a combination of them, had the potential to tell that story. High Reason cracked the code and devised the “Mosai” name.
In addition to a strategic DNA, positioning and naming process, High Reason also led brand development, including logo, color scheme, brand standards, and a variety of marketing materials. It also helped coordinate the company’s introduction to the industry through strategic communications and media relations, which resulted in earned coverage across key health trade and business publications.
High Reason’s methodology helped Mosai determine its new name and strategic position, ensuring differentiation in a highly competitive, crowded, and complex industry.
