Problem
- Selling a new solution to an undiagnosed problem. As more consumers used up-close digital devices, eye care professionals were seeing a rise in patient complaints; it was eye misalignment causing headaches, eye strain, and discomfort. Neurolens had the answer in its contoured prism lens technology but had to build an understanding of the problem to sell its solution.
Solution
- Brand and key messaging to clarify the offering and drive demand. We helped Neurolens reimagine its value proposition and presentation, creating new professional and patient positioning, which led to a reimagining of its color palette, photography, messaging, and brand standards. The evolved brand gave Neurolens a new foundation to add ECP accounts and drive patient demand.
Impact
- +130 new practices added in 12-month period
- 15,000+ digital tests delivered to prospective patients
- 8x growth in revenue since recommendations implemented
- $67 million in capital raised since recommendations implemented
Additional Work
Zimmer Biomet
Zimmer Biomet
Neurolens
Neurolens
PECAA
PECAA
Marco Lombart
Marco Lombart
Hu-Friedy & Biomet 3i
Hu-Friedy & Biomet 3i
EssilorLuxottica
