Home Depot Pro

Contractor, facilities maintenance, repair & operations distributor/expert advisor

Problem

Expanding a retail giant’s reach into facilities maintenance. Over time Home Depot’s ease and affordability attracted a loyal following of commercial contractors. Their business strategy was expanded to serve contractors, multi-family owners, and institutional/government facility managers. But how compete with nimble local suppliers?

Solution

Offer exclusive, scaled solutions that make business easier. Home Depot Pro wisely played where it could win: proprietary tools, technologies, and services. We devised marketing campaigns to appeal to anyone building or maintaining facilities. Trade media, social media, and PR were the weapons we used to drive enrollment in services and increase Home Depot Pro’s share of customer wallets.

Impact

3x rate of increase in adoption of the ProPurchase card vs. prior period
12% YOY growth in average account size after cross-selling efforts

ProPurchase Ad Barnett

SupplyWorks Trade Campaign - Intro

SupplyWorks Trade Campaign - School

Additional Work

Advanced Disposal

Federal Signal

Rayonier

Home Depot Pro

CarlisleIT

Swisher International