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High Reason Named Agency of Record for CarlisleIT, Forcura and itel

Additionally, agency’s place branding division experiences record year in 2022


Jacksonville, FLA., March 16, 2023 – High Reason, a 26-year, Jacksonville-based analytical + creative marketing communications agency, today announced that it has been named the agency of record for CarlisleIT, Forcura and itel.

St. Augustine-based CarlisleIT is a world-leading designer and manufacturer of high-performance wire and cable for the aviation and medical industries, among others. Forcura is a Jacksonville-based and nationally recognized healthcare workflow management company. itel is a leading data and technology company that supports the P&C insurance industry.

All three companies have engaged High Reason for a variety of strategic and integrated growth initiatives that involve creative services, digital marketing, public relations and social media.

“Since our rebrand to High Reason in early 2022, we have experienced increased demand for a calculated and analytical approach to building and measuring national and global marketing programs, especially during times of economic uncertainty,” said Will Ketchum, president and CEO of High Reason. “The organizations that have recently engaged and trusted us share our mindset for developing campaigns with well-informed strategies that better measure return-on-investment. We’re looking forward to helping them grow.”

High Reason rebranded from Burdette Ketchum in February 2022 with a new value proposition and platform, ‘Creativity. Calculated.’, which underscores the agency’s ROI-driven philosophy and helped lead to a 2022 growth rate of 10%.

High Reason has also seen significant demand in its place branding and marketing division, which helps cities, counties, regions, downtowns and states strategically reach their preferred economic futures. In 2022, the agency supported 21 communities, achieving a 24% growth rate.

“We saw communities get aggressive after the peak of the pandemic to compete for their fair share of residents, employers and opportunity. This demand isn’t slowing down – we continue to see areas across the country invest in themselves and their quality of place,” said Ketchum.


About High Reason

High Reason is an analytical + creative marketing communications agency that helps brands find the right answers, faster – with a constant eye toward ROI. Based in Jacksonville, Fla., the agency takes an integrated, calculated approach to deliver seamless programs that intersect the customer journey when and where it matters most, with efficiency. We provide a wide array of services, including research, strategy and planning; digital marketing; branding and creative; media planning and buying; and public relations, content creation and social media.

Media Contact

Tyler Holder